![]() “We don’t participate in any secondary market sales activity, so this is completely fan-driven. Most retail for around $20 however, the more popular or rare plush toys are sold for much more - such as Gordon ($70). Collector Items: Some of these plush toys have become so popular that they’re being sold on eBay for over $1,000 (yes, you read that correctly!).Ready to dive in? We're rounding up the most sought-after Squishmallows. And trust us, once you get one in your hands, you'll understand - it really does feel like a squishy marshmallow. “Naming something can be challenging, but in this case, the unique one-of-a-kind feel of the plush toy gave us the name! It is super squishy when you hug it and reminds people of a marshmallow when you feel it! The combination of the two ultimately gave us the name Squishmallows.” Runken explains. If you ever wondered how the name came to be, it makes a lot of sense when you hear the story. “Squishmallows are one of those things that have struck lightning, and it all came together to strike a chord for everyone from eight 108!” “Squishmallows were developed to bring joy to fans of all ages with relatable personalities and squads that are super fun to collect and hunt,” Runken tells PEOPLE. Curious to learn more, we spoke with Gerhard Runken, Senior Vice President of Brand & Marketing, to learn everything about the adorable plush toys, like how the name came to be, how the brand amassed such a big following, and which Squishmallows are predicted to be the most popular. ![]() Even McDonald's added Squishmallows to their Happy Meal toys this year.Ĭurrently, there are over 1,000 characters to choose from. ![]() The collective toys have been seen all over TikTok and have been favored by celebrities ranging from Lady Gaga to Kim Kardashian and Jessica Simpson, to name a few. Each character has a super distinct personality and even has an in-depth backstory, which is what makes them so covetable and relatable. Squishmallows are super soft plush toys that have been touted as Gen Alpha’s version of the iconic Beanie Beanies, and rightfully so. The cozy and cuddly plush toy has amassed a gigantic following and has become a global phenomenon since debuting in 2017. No matter the occasion or your recipient, Hallmark has just the stuffed animal for your loved one to cuddle.It’s pretty impossible to be looking for a children’s toy and not come across the über viral Squishmallows. Whether you’re looking for a traditional teddy bear or something a bit more modern, we have what you need. Browse our selection of licensed properties, including stuffed Snoopy, and favorite characters from DIsney, Harry Potter™, Star Wars™ and Nickelodeon, among others. Hallmark’s plush collection features many popular characters to suit anyone’s tastes. ![]() You'll find teddy bears to snuggle, stuffed sloths, foxes, bunnies, Disney Squishmallows, and much more. Other stuffed animals include book and stuffed animal sets, animated stuffed animals that talk or sing, and many other styles. Better Together and itty bittys make great stocking stuffers, Easter basket fillers, or backpack surprises for your kids or grandkids as well. Our Hallmark exclusive itty bittys® are big fun in small packages! Better Together are adorable magnetic food pairs like PB&J, burger and fries, or eggs and bacon. They're perfect to share with a best friend, boyfriend or girlfriend. Something soft and cuddly is the perfect way to show you care! Hallmark’s large selection of stuffed animals, ranging across a variety of characters and styles, are great gifts for kids and adults alike.
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